In the article, Cameron argues that the “Redesigners” focus on the aesthetic value. Redesigning means that you often first focus on the aesthetic values such as colour-scheme, look and feel to be the solutions of the problems before considering the less-aesthetic aspects, which maybe the root of the problem. “Realigners” gives focus to the “why” there is a need for changes. Realigners would look at the users’ needs and objectives for reasons to consider the purpose of changes.
This semester, I am also enrolled in the Digital Media Development Process subject, in which the project we will be doing is to ‘redesign a website’. This gets me thinking maybe the terms ‘redesign’ is not really appropriate here. By looking at the outline of the development process we would be doing more than just redesigning. We will be realigning the design to fit the changes needed in the customers and clients needs.
As a designer myself, I’m too faced with this questions everyday. Often, I would fall into “Redesigner” thinking hat because the big aspect of designs are very aesthetically focused. However, I don’t think the two roles can be separated. I wouldn’t want to say I’m completely switch to the “Realigners”. Why can’t we be good at both? Ideally, you would put on the “Realigner” thinking hat first when trying to find the root of the problem and when to come up with the strategy. Then, you will switch to “Redesign” hat to support your strategy.
While “Realigning” is in doubt very important, I would not undervalue the important of aesthetics. Users would find their first impression of your company and your brand from the design of your website. It is your first contact with the users. So it is equally important aspects to consider. I will say “Great Designers Realign to Redesign”.
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